Fabulous list, thanks Jorge. Indeed, there is no “one type of umbrella user” and everyone bears their own preferences and levels of interest in wanting to think deeply about umbrella design. Perhaps this new umbrella I challenge ourselves with inventing may only target a very specific niche — those who do not want to hold one, who don’t want to look weird/mess their perfectly-done hairdo/hide their great outfit with a raincoat, and want to avoid having to pay someone else to hold it for them. And once this niche embraces it, others might jump on board. There’s no telling until we try.

Constantly experimenting with life.

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